About two years ago, while we were both working (coincidentally at the same company), we decided that it was time to be our own bosses and more importantly we felt it was time to come up with a channel to express what we thought should be out there in the online furniture market. Our dream was not just a designer’s dream, we wanted to visualize a brand and set up a business from scratch where we could be involved in each and every tiny detail of our venture. And so, with a bit of blood, sweat and a lot of craziness, DwellDuo emerged.
There were a number of challenges we faced (still face a new one everyday) to translate our vision into tangible products but it has been a highly eventful journey that has taught us to trust our instincts, build discipline and follow a work ethic that we are proud of!
Starting with our first product, which was a floor cushion called – Down to Earth, we gradually moved towards furniture. Figuring out the right wood, the right people to make the furniture, making several prototypes and experimenting with numerous finishes was all part of the drill. When you are starting out, you have to carry out the big and the small tasks (which are way more in number than the big ones) with equal vigor and dedication. So one day if we were sitting and finalizing our first collection, the next day we were running to get our registration papers in order and opening our bank account.
Our pick for all the furniture has always been Solid wood as the beautiful grain structures add so much to the furniture and lifts it up to another dimension. We picked Jodhpur as the main scene of action as the craft comes so naturally to the Rajasthani Craftsmen. Though we are based out of Delhi, Jodhpur has become like a second home and we love the time that we spend there.
As we turn our Furniture dream to a Solid Wood Reality each day, we want to introduce this blog to share our experiences and give you a sip of the crazy cocktail that is DwellDuo!
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